Sheena Iyengar's innovative research on choice has been funded by the National Science Foundation, the National Institute of Mental Health, and the National Security Education Program.  She holds degrees from the University of Pennsylvania, the Wharton School of Business, and Stanford University.  She is a professor at Columbia University and a recipient of the Presidential Early Career Award.  Her work is regularly cited in such periodicals as the New York Times and the Wall Street Journal, Fortune and TIME magazines, and in books such as Blink and The Paradox of Choice.  She lives in New York City with her family.