0-446-58004-x/978-0-446-58004-5
$27.99 (In Canada: $32.50)
352 Pages; 6 x 9
Business
Rights: World All Languages

Oil is the problem. Cars are the solution.

Zoom identifies and gives voice to a Great Awakening sweeping the industrialized world - a growing realization that in order to protect the environment and lessen our dependence on oil from volatile Middle East countries, we must rethink and recreate the automobile. This is happening, now, all over the world, in Japan, Silicon Valley, India, and China, as entrepreneurs, environmentalists, and inventors collaborate on a new generation of cars powered by hydrogen, electricity, bio-fuels, and digital technology.

You may think the solutions are decades away, but Economist correspondents Iain Carson and Vijay Vaitheeswaran prove that the revolution is underway now by introducing readers to an inspiring group of visionaries who are trying to remake the automobile and energy industries. We also meet the petroleum and automobile executives in Michigan and Texas who are fighting for survival, and the savvy leaders at Toyota who have transformed their company into the world's top automobile manufacturer.

Every political candidate running for national office advocates energy reform. Zoom offers a lucid and compelling way forward.